ALPHA PRODUCTS SA is now established in Greece and abroad as one of the leading companies in the sector of car products and it is based in its self-owned central facilities in the industrial park of Nea Raidestos of Thessaloniki. Since its founding in 1991, the company made a good impression on the Greek market thanks to the quality of its products.


Covers the entirety of the Greek market with a sales network, through which the company promotes its products to more than 1,000 points of sale throughout the country. The majority of its customers are branded chains of vehicle services & fuel supply stations, independent car accessories retailers, B2B businesses and supermarket chains and DIY department stores. At the same time, the company exports to European Union and Balkan countries and actively participates in major international exhibitions.


Our values are inseparably linked to business ethics, integrity and transparency.

  • Integrity in the company’s operation with a clear commercial relationship with all our partners and customers, adhering to all our commitments.
  • We strive to be a role model company for everyone who comes into contact with us.
  • We know how to stand out in our field of specialization thanks to our expertise and technical know-how.
  • Belief in our people, who comprise our strong team and work towards uncovering ideas, implementing projects and achieving goals.
  • Continuous improvement in all sectors with the end goal of keeping an upward course.
  • Valuing our customers as we always strive towards fulfilling their needs.
  • Always complying with the golden rule: «Put yourself in your customer’s place». Orison Swet Marden, 1850-1924


Our company’s goal is to meet our customers’ needs, which we achieve with the high quality of our products, maintaining all European safety standards while our customer-centric policy is based on consistency, diligence and real interest in better customer service. The constant renewal of the product range, combined with the experience and professionalism of its highly trained staff, ensures that the needs and demands of its customers are fully satisfied. 


In order to ensure the long-term achievement of its objectives, the company has established a certified quality management system, which governs its entire operation at an organizational and administrative level.

“The will to win, the desire to succeed, the urge to reach your full potential…These are the keys that will unlock the door to personal excellence” Confucius a.k.a Kong Fuzi


The company’s strategy is to always maintain the high-quality standards we have achieved over the years and to constantly seek new ways of improvement.


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